Search Engine Optimization PPT For Beginners 2022
What is SEO?
Search Engine Optimization is the practice of getting targeted traffic to a website from a search engine’s organic rankings.

On-Page SEO
- Title Tags
- Meta Tags
- Optimize page titles and meta descriptions
- Alt Text & Image Optimization
- Publish high-quality content
- Unique Content Optimisation
- Heading Tags: H1, H2, H3, H4, H5, H6 Tags
- Robot file and Schema.org
- Google Speed Optimization
- SEO Friendly URL and Internal Linking
- XML Sitemap and Canonical URL
- Google Webmaster Tool and Google Analytics
- w3c validation
- Broken link fixing
- Headings and content formatting
- URL optimization
- External links
- Page loading speed
- Readability
- Visibility
Off-Page SEO
- Social Bookmarking Submission
- Directory Submission
- Form Submission and Discussion
- Blog Creating and Posting
- Article Submission
- Video Submission
- PDF and Document Sharing
- Blog Marketing and Blog Commenting
- Image Promotion & Image Sharing
- Classified Advertising
- Question and Answer Discussion
- Search Engine Submission
- Google My Business & Local Listing
- Social Media Marketing: Facebook, Twitter, LinkedIn
- Creating Shareable Content
- Image Submission
- Infographics Submission
- Press Release
- Web2.0 Submission
- Brand Mentions