Search Engine Optimization PPT For Beginners

What is SEO?

Search Engine Optimization is the practice of getting targeted traffic to a website from a search engine’s organic rankings.

what is seo

On-Page SEO

  • Title Tags
  • Meta Tags
  • Optimize page titles and meta descriptions
  • Alt Text & Image Optimization
  • Publish high-quality content
  • Unique Content Optimisation
  • Heading Tags: H1, H2, H3, H4, H5, H6 Tags
  • Robot file and Schema.org
  • Google Speed Optimization
  • SEO Friendly URL and Internal Linking
  • XML Sitemap and Canonical URL
  • Google Webmaster Tool and Google Analytics
  • w3c validation
  • Broken link fixing
  • Headings and content formatting
  • URL optimization
  • External links
  • Page loading speed
  • Readability
  • Visibility

Off-Page SEO

  • Social Bookmarking Submission
  • Directory Submission
  • Form Submission and Discussion
  • Blog Creating and Posting
  • Article Submission
  • Video Submission
  • PDF and Document Sharing
  • Blog Marketing and Blog Commenting
  • Image Promotion & Image Sharing
  • Classified Advertising
  • Question and Answer Discussion
  • Search Engine Submission
  • Google My Business & Local Listing
  • Social Media Marketing: Facebook, Twitter, LinkedIn
  • Creating Shareable Content
  • Image Submission
  • Infographics Submission
  • Press Release
  • Web2.0 Submission
  • Brand Mentions