11 Reasons Why your iOS App Could Be Rejected by Apple

11 Reasons Why your iOS App Could Be Rejected by Apple

The Success of every mobile app is highly dependent upon the user experience, quality of the app and functionality of the application available on App store / Play Store and others. An average user spends approx. 177 minutes on their mobile phone and out of which 90% is spent within Apps.


iOS being one of the popular and secured OS by Apple had 2.2 million users in 2017 and approx. 5 million in 2020. iOS apps are available to their user via Apple App Store. Android users can download via Google Play Store. Each App submitted to Apple App store has to pass through their guidelines. As per estimates, roughly 16% of the apps that are submitted never make it to the App store for public downloading.


“We review all apps and app updates submitted to the App Store to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content. As you plan and build your app, use these guidelines and resources to help your app approval go as smoothly as possible.” – By Apple Inc


To maintain a strong hold with App store before submitting the app it is recommended that iOS App developers should follow basic rules, regulations and guidelines shared by Apple App store – Avoiding common App Rejections.


Apple Apps are 100% safe to download and use. Apple focuses on high end customer experience and makes it very clear that all the apps published on App Store and safe, secure and easy to use for User to gain high end consumer experience. All the Apps published under Apple App store must be approved by Apple before they are published. If it’s a first-time upload to App Store or updates to an existing App, it has to go through Apple guidelines, rules and regulations. Apple Apps are available to users only once it it’s passed by Apple.


On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. If your submission is incomplete, review times may be further delayed, or your app may be rejected. Once your app has been reviewed, its status will be updated, and you will be notified.


If your Apps are still stuck for Approval with Apple App Store. Please connect with our professional iOS App Developers for App Audit and we will make sure we will sure your iOS App are 100% as per the Apple guidelines for App Store Approval. iPhone Application Development Company


Here are some Top 11 Reasons Why your iOS App Could Be Rejected by Apple


Apple majorly rejects Apps if its against their policy and hampers user experience. Poor quality of content, Ads, Layout, pop ups and unfriendly user experience majorly leads to rejections.


Crashes and Bugs – This is a basic logic which each iOS App developer should keep in mind that your iOS Apps should be bug free. Do check your app crash reports and bug status before submitting it to App stores. It is guaranteed to be rejected if any such is detected by Apple Team.


Poor Performance – It does not matter how good UI or amazing your app is, if your user is unhappy then App will be unhappy too. The focus is to make Apps available to user to gain best user experience. So, create something for the user and give them the best experience ever.


Privacy Policy – The privacy policy of Apple is very strict to appear in Apple App Store. Specifically, this includes:

a) Placing a privacy policy statement in your metadata.
b) Providing an explanation of your data retention policies
c) Enabling users to withdraw consent to data collection, among other things.

Privacy Policy link should be directly visible to user and complete details should be mentioned as to which data is being collected and for what is it being used for. You also need to make sure you’re compliant with GDPR policy.


Content Quality – There are about 4% of the apps that are rejected by the App Store due to inappropriate content relevance with the App functionality. The content, screenshot, name, description should be as per Apple App policy otherwise the App will be rejected as per guideline 3.3 of Apple App Developer.


Broken Links – To save your app from rejection please do navigate your app thoroughly and take time to check and make sure all the pages and links are working perfectly fine.


User Interface – Before designing your App please go through Apple’s Human Interface Guidelines.


Bad UX – Before submitting the App to Apple App store always make sure and check if the app is self-capable to be approved by App store. Do check if the App is good in terms of functionality and user experience. Otherwise, it is one among the rejected Apps soon.


Non-Complaint and legal requirements – The company needs to have apps with unique names, icon, User Interface of the app rather it should not be a clone or copy of other apps or brand. If there is any misleading or fraudulent information served then the app will be rejected by Apple App Store as per guideline22.2 of Apple App Developer.


Payment System – Any kind of payment to download digital products or sales or in app purchase, subscriptions and other things shall be considered only via Official Apple in-app purchasing system to ensure money is in secure hands and no fraudulent activity can occur.


Copy / Replica of an existing App (Clone) – A very common and well known reason for rejection. Please do your hard work and build a genuine useful app for user rather than cloning and copying the App. If anything like this is served for approval then 100% it will be rejected by Apple App Store.


WebView App of an existing website – This is when someone creates a web view app of some brands or big site and stores like Amazon, Flipkart or some big news sites to get quick downloads on App and earn via affiliate or ads but such kind of apps are thoroughly checked by App Store and immediately rejected.

Native App Development

Native android apps are specific to android platform using the language and development tools that the android platform supports. For e.g., Google Material, Android studio, and Java. Native apps till date look and perform the best due to adequate access to device’s hardware and android-specific features.

Hybrid App Development

Hybrid apps are developed using the standard web technologies like HTML5, CSS, JavaScript and React Native. The final code is wrapped in a native container and shipped as a regular app. Following this approach, we can use same code for multiple platforms that’s the reason it is often called “Write Once Run Anywhere”

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